Research Methodology

Easy way to learn research methodology. Simple notes for research methodology. Research Methodology includes publication research, interviews, surveys and other research techniques, and could include both present and historical information. This app is designed for marketing & management students & professionals to learn all aspects of research. It consist all important topics which are give below chapter wise.

Unit - I

Business Research

Meaning, Nature And Types of Research

Meaning, Identification, Selection And Formulation of Research Problem

Sources of Research Problem

Variables and types of Variables

Unit - II

Meaning of Research Design

Need for Research Design

Features of A Good Research Design

Types of Research Designs - Exploratory, Descriptive, Experimental And diagnostic

Hypothesis - Concept, Sources and Types

Unit - III

Primary Data and Secondary Data

Uses of primary data and secondary data in research

Questionnaires

Interviews And Surveys

Observation

Contents analysis and measurement Scales

Techniques of Developing Scales

Reliability and validity of Scales

Unit - IV

Data Analysis Using Statistical Packages

Hypothesis Testing - Parametric And Non-parametric Tests

Differences Between A Single Sample and a population

Levels of An Independent variable

Analysis of Relationships

Chi Square Test of Independence

Analysis of covariance

Multivariate Techniques in Business

Application of SPSS

Unit - V

Research reports

Types of reports

Characteristics of a Research Report

Formulation of Research Report

Layout of the Research Report

Utility and limitations of research report

Footnote

References and Bibliography

简单的方法来学习研究方法。简单的笔记研究方法。研究方法包括出版研究，访谈，问卷调查等研究方法，并可能包括当前和历史信息。这个应用程序是专为营销与管理专业的学生和专业人士学习研究的各个方面。它包括其在下面章节明智的所有重要主题。

单位 - 我

商业研究

含义，性质与类型

含义，鉴别，选择和研究问题的提出

研究问题的来源

变量和类型变量

单位 - II

研究设计的含义

需要进行研究设计

良好的科研设计特点

研究设计的类型 - 探索性，描述性，实验性和诊断

假设 - 概念，来源和种类

单位 - III

主要数据和次要数据

主数据和研究辅助数据的使用

问卷调查

访谈和调查

意见

内容分析和计量秤

开发量表技术

可靠性和台秤的有效性

单位 - IV

数据分析使用统计软件

假设检验 - 参数和非参数检验

单个样本和人口之间的差异

一个自变量的水平

关系分析

独立的卡方检验

协方差分析

在业务多变量技术

SPSS中的应用

单位 - V

研究报告

报告类型

一个研究报告的特点

研究报告的制定

该研究报告的布局

实用和研究报告的局限性

脚注

参考和参考书目